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Amorepacific Expands into Oceania Market

Luxury flagship brand enters via the Mecca retail channel.

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By: Christine Esposito

Editor-in-Chief

Global beauty company Amorepacific Group is expanding its business in the Oceania market. The Group launched Amorepacific, its global luxury flagship brand of the same name, exclusively via the Mecca retail channel on Oct. 2 following the successful debut of Laneige and Innisfree in the Australian market. Mecca is a leading beauty retailer with its own boutique channel . Amorepacific entered 44 offline and online stores of luxury channel Mecca Cosmetica across Australia and New Zealand. ...

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